Final Product - Music Video

Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Feedback for Final Draft of Video

Props List

For my music video - there was only one prop used and planned. The rest was natural and unplanned and aimed to maintain the integrity of nature. The aim of my music video was to be as natural as possible and we only used what we already had and thought necessary. For example, the hats that we both wear in the video are part of a well thought-out costume.
The only prop that was used intentionally was David's guitar. This was so that we could feature a musical instrument to be playing the melody of the song in which Alex Turner plays in Hiding Tonight. David is avidly playing guitar and his skills are improving everyday, I thought it would be best that he play the song and I film him with it. This not only makes my music video look more professional but it also makes for some beautiful shots.

Feedback for Ancillary Finals

Feedback for Ancillary Drafts

 

Above are the drafts for my ancillaries. From top to bottom they go - Digipak idea 1, Digipak idea 2, magazine ad idea 1, magazine ad idea 2.

Below are the responses I got from my google forms questionnaire to gain feedback.

The general feedback says that Idea 2 for the digipak was preferred and Idea 2 for the magazine ad was also preferred. I will take the comments that my target audience have suggested on board when drafting my digipak and magazine ad.

Schedule

Initial filming:
Weekend commencing 11th August
Weekend commencing 18th August
Weekend commencing 1st September
Reshoots:
Weekend commencing 22nd September
Weekend commencing 6th October

Email to the record company

Ancillary Drafting Process for my Digipak

This is the temple that I picked for my digipak. I thought that having six panels would allow for more images to give the audience more to see and work with. This lets the audience see more of the artist and what's being marketed to them. There will be two panels either side of the CD frame. This will allow them to see the visuals that I choose when they unfold the digipak giving more depth and acknowledgment to the artist, music and video.

For my first draft of my digipak, I used lots of vibrant images and screen caps from my music video. I thought that the use of the couple from the music video would help tie in the whole theme and bring recognised identity to the campaign. However, after editing the images and putting them in place on the digipak, it came to my attention that I had to market my campaign as the artist not just the music video.
I then went back to the drawing board and sketched up a new design for my digipak that would accommodate my needs. Below you can see a rough sketch that I mocked up so that I could work from reference for changing my digipak.
I thought that I'd incorporate subtle elements of my music video by using the drawing of the hats that I'd already produced for my magazine ad to keep the synergy of the campaign. I decided that I would use images of David as the artist alone to promote his look and music aside from another person.

I then began to edit the images I would need for my next draft of my digipak. After some manipulation I had produced the next draft and was quite pleased with this. This is shown the left and I feel works well with each of it's elements and colours.
Below is an initial experiment. In which I tried to play around with the placement of images. However I thought that this was inconsistent and looked off. I also asked my peers what they thought of this experiment compared to the second draft. All of those who I asked said that they preferred the second draft to the experiment because they thought the colours and placement looked inconsistent and that the EP title wasn't as easy to read against the image of David with the guitar. I agreed and decided to switch back to the second draft. When switching back to the second draft I realised that I'd put the title of the EP to Hiding Tonight when it should in fact be Submarine. I had changed the title for my experiment and this was where I realised my mistake.

This is the final draft of my digipak. I think that it encompasses everything I wished it to and it strikes a balance well between colour and black and white and is appealing to my target audience and looks professional.

Ancillary Drafting Process for a Magazine Ad Part 2

The first thing I had to think about when starting to design my new magazine ad was marketing and how to campaign the hypothetical brand new EP. I went for a more contemporary, basic and art-y design for this one. My first idea was to draw the hats that David and I wore in the music video. I thought this was a much less obvious link to the music video, as the image from before was a screencap from the music video. I decided to draw the hats on paper and then scan them into the computer. These are seen here to the left. They are almost identical in shape and size but have different logos on them like the real hats did in the video. I thought they could work well as a logo to run throughout the marketing campaign and still hold significance to the music video and theme without giving much away. When I put the hats into photoshop, removed as much white as I could and reversed the colours against a black background. All of my ideas fell into place and I could see where I wanted to take this magazine ad. The hats in contrast to above can be seen just underneath to the right.

A first example of how I wanted my poster to look, without the addition of the hats yet, is seen here to the left. The idea of simplicity and contrast really appealed to me and I had seen it be done it Arctic Monkey's AM also Kasabian's Debut Album.  As you can see from this, both ads use the same colour scheme, their classic fonts/logos and an iconic image relevant to the album. The soundwave on the Arctic Monkeys ad is also taken from the music video for 'Do I Wanna Know?' which also relates closely to my ideas and hopes for my marketing my image and campaign.


I continued to see what my ad would look like against a black background and some sort of border to go around the hats. I initially thought that this looked nice and worked well with the black and white title at the top reading 'hiding tonight' all in lowercase because I thought it looked more adult with capitals. I liked that it looked more childish and incorrect this way fitting into the theme of innocence again. I realised that the detail reading 'SUBMARINE ALBUM RELEASE' was incorrect and needed to say EP release.

After adding the hats into the square and adding the rest of the details, I realised that the square immediately around the hats gives a claustrophic feeling and draws immediate focus to the hats instead of the important details elsewhere on the ad. I stretched the square out to a rectangle to give the whole ad a border and felt that this worked much better and gave all aspects of the ad equal attention.
After changing the rectangle, I thought that this was the final draft of the poster until it came to my attention that there was no artist name or the actual title of the EP that was being released. I had put the singular track name for the music video at the top instead of the EP as a whole - Submarine. I have now edited this so that it works effectively as a magazine ad with all the correct information. I have not added the record label (like the Arctic Monkeys poster above) because I prefered just the singular image and text like the Kasabian ad.
The rainbow texts aims to stand out in a different way and add a little bit of colour to be original in my ideas and to show another childish and playful element.

My final poster has the name most important details in white - the name of the EP, the name of the artist and the release date. The title of the EP is in lowercase and almost appearrs to be floating against the black background which links in with the imagery of a real submarine.
The capital use of the other texts displayed on the add emphasis and show difference from the most important piece of text - Submarine.
The release date is clear and in a different font because the one downloaded, MSC, would not function with numbers. I picked the closest playful font that I could find and used this. The additional information at the bottom tells the audience exactly what will be available from the release date - giving the audience what they so desire.

Planning Ideas

At the minute, I'm looking at 4 songs that I'd like to use.
Meeting Place - The Last Shadow Puppets
My Boy - Billie Eilish
Bloodflood - Alt J
Hiding Tonight - Alex Turner

None of these songs have a music video so there wouldn't be much of an issue with any of them.
At the minute I'm definitely leaning toward Hiding Tonight because i've already had lots of ideas for what I could do for it.
Having inspiration from the film Submarine, dir. Richard Ayoade, I would like to create a love story that follows a couple through adventures and their romance. I would like it to be filmed completely outdoors because artificial light does not bode with the camera and doesn't make for very pretty and natural shots. I hope to enhance the colours to make them look bright and bold.
This would be the ideal way to move forward at the minute.
In Submarine, there is a scene that uses the same song - Hiding Tonight - to a montage of a young couple doing a similar sort of thing. I would like to put my own spin on Oliver and Jordana's romance and create something beautifully crafted.
If I were to conduct this idea and orchestrate it into a music video, I would use local outdoor areas in Nottingham, for example, Highfields, The University of Nottingham's campus and places in Toton's Sidings. I think these are all easy-to-get-to places that provide the kind of natural beauty that i'm hoping to capture.

Drafts of three texts with feedback

Original Images